01
Heart of the central zone
Heart of the Central Zone
A strategic position inside a central area of 150,000 hotel rooms, where catering for pilgrims is managed around the clock.
From the heart of Makkah
2027
Makkah Catering& Food Supply Forum
منتدى مكة للإعاشة والتموين الغذائي 2027
10 – 12 January 2027
From the heart of Makkah to the world's hospitality table
- 10 – 12 January 2027
- Makkah, Kingdom of Saudi Arabia
- Three Days
Countdown to the forum
10 – 12 January 2027
10 – 12 يناير 2027
--Days
--Hours
--Minutes
--Seconds
30% OFFuntil 15 Nov 2026
- Business days
- 3Business days
- Core sectors
- 2Core sectors
- Target exhibitors
- 120+Target exhibitors
- Trade visitors
- 10K+Trade visitors
01
Introduction
Makkah: the world's largest catering and hospitality market
One business platform bringing food and beverage manufacturers and kitchen equipment suppliers together with Makkah hotels, catering companies and Hajj and Umrah missions.
01
Makkah welcomes millions of pilgrims throughout the year and counts around 268,000 hotel rooms — 150,000 of them in the central area — making it the world’s largest hotel cluster and the market with the greatest demand for catering, food supply and central kitchen equipment.
02
As Saudi Vision 2030 accelerates toward welcoming more than 30 million Umrah pilgrims and 5 million Hajj pilgrims a year, the Makkah Catering & Food Supply Forum 2027 brings under one roof food and beverage manufacturers, catering and food supply companies, central kitchen equipment and cold chain suppliers, alongside Makkah hotels, hospitality operators and Hajj missions.
03
Food and beverage sales serving pilgrims reach about SAR 165 billion (USD 44.2 billion) with a compound annual growth rate of 4.1%; the Forum is the bridge that turns this demand into signed contracts between suppliers and decision-makers.
3
Business days
2
Core sectors
120+
Target exhibitors
10K+
Trade visitors
Makkah al-Mukarramah
The world's largest catering market
02
Market in figures
A market worth tens of billions, waiting for its suppliers
Makkah is more than a seasonal destination: it is the world’s largest mass-catering market. These figures explain the scale of the opportunity the Forum sits at the heart of.
165SAR bn
Food and beverage sales serving pilgrims
Equivalent to USD 44.2 billion
4.1%
Compound annual growth rate of the sector
Driven by direct domestic spending above SAR 4.39 billion a year
268k rooms
Makkah’s hotel room supply
150,000 of them inside the central area
35million
Vision 2030 Hajj and Umrah targets
30 million Umrah pilgrims and 5 million Hajj pilgrims a year
Figures drawn from economic reports published by the Makkah Chamber, reflecting real catering and food supply demand in the Holy City.
Source: Makkah Chamber
Why you need to be here
Because participating in Makkah is not simply attending a forum; it is direct entry into a year-round catering market serving pilgrims from across the world.
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The importance of location
From the heart of the central zone, where catering decisions are made
Location is the greatest competitive advantage: the forum takes place inside the very ecosystem it serves, steps away from the Holy Mosque and Makkah's largest hotels.
- 02
A market that operates 365 days
A market that never sleeps
Year-round demand that never stops: food and beverage sales serving pilgrims exceed SAR 165 billion, with direct domestic spending above SAR 4.39 billion a year.
- 03
Decision-makers in one place
Decision-makers in one place
Procurement, operations and quality directors from hotels and catering companies, and Hajj mission representatives, on one sourcing platform.
Makkah · Central District
04
The idea and timing
Timed ahead of the season, so contracts are signed on time
The Forum is held at the beginning of Sha’ban (10 January 2027) — the final window before the Ramadan and Hajj seasons, when catering contracts and operating budgets for millions of meals are decided.
- 01
Pre-season
Contract & prepare
A deliberate window before peak season, giving buyers and suppliers time to contract and prepare.
- 02
The Forum
10 – 12 January 2027
Three days of direct meetings between decision-makers and suppliers in the heart of Makkah.
- 03
The season
Hajj season 1448
Agreements turn into operations serving pilgrims with the highest standards of efficiency and safety.
In short
“One window — bringing major demand and the best supply together 100 days before the season.”
The trade bridge
05- 01Major food companies
- 02Catering & food supply companies
- 03Central kitchen equipment suppliers
- 04Decision-makers from international Hajj delegations
- 05Luxury hotels in Makkah
Commercially: real buying decisions in one window.
05
Objectives
12 strategic objectives for a stronger catering ecosystem
Hover over any objective to see its detail, or browse the full list.
- 01
Open direct commercial channels
Connect food and beverage manufacturers and equipment suppliers with hotels and catering companies through direct contracting meetings.
- 02
Support Saudi Vision 2030
Contribute to developing the hospitality sector and serving pilgrims in line with the Kingdom's Vision 2030 objectives.
- 03
Empower local and international companies
Give national and international companies a fair platform to present their products and solutions to relevant buyers.
- 04
One platform for two integrated sectors
Bring the food and beverage sector and the kitchen equipment sector together in one place to match supply and demand.
- 05
Strengthen local content
Encourage the localisation of the catering industry, food manufacturing and related operating services in the Kingdom.
- 06
Raise efficiency and food safety
Showcase solutions and practices that improve kitchen efficiency and uphold the highest food safety standards.
- 07
Elevate Makkah's global standing
Establish Makkah as a global centre for catering and hospitality services and the service of pilgrims.
- 08
Latest central kitchen technology
Present automation, central kitchen management, traceability and digital quality solutions.
- 09
Integrate the supply chain
Connect the supply chain from factory and farm to table through storage, refrigeration and distribution solutions.
- 10
Attract quality investment
Highlight investment opportunities in food factories, catering centres and hospitality operating infrastructure.
- 11
A sector dialogue platform
Sessions bringing regulators and the private sector together to discuss regulations, opportunities and challenges.
- 12
Support SMEs and startups
Enable entrepreneurs and emerging businesses to reach major buyers and partners.
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Book your spaceCatering & Hospitality Ecosystem
Interlocking objectives that build one catering ecosystem, from contract to operation.
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Forum sectors
Two core sectors and a complete supporting ecosystem
The forum covers the entire catering chain, from raw materials and equipment to operations, packaging and technology.
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Food & Beverage
Catering & Food Supply
8 categories
Sector scope
- Food manufacturers and distributors
- Meat, poultry, fish and protein
- Rice, grains, pulses and oils
- Fresh vegetables and fruit
- Bakery, pastry and ready meals
- Hot and cold beverages and drinking water
- Speciality and clinical nutrition
- Private-label hotel products
Select any sector to see its scope — the image follows your choice.
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Target visitors
Who does the forum welcome?
The forum welcomes decision-makers across the hospitality and catering ecosystem, from hotels and catering companies to Hajj missions and regulators.
Decision Makers
4
Audience segments
23
Target roles
- 01
Hotel Leadership
Hotel Leadership
- Hotel general managers
- Food and beverage directors
- Procurement and supply directors
- Operations and quality directors
- Projects and fit-out managers
- Hotel owners and operators
- 02
Catering & Food Supply
Catering & Food Supply
- Integrated catering companies
- Pilgrim catering contractors
- Central and field kitchens
- Restaurant and café chains
- Food supply companies
- Hospitality service operators
- 03
Hajj Missions & Government
Hajj Missions & Government
- International Hajj and Umrah missions
- Regulatory and supervisory bodies
- Holy Makkah Municipality
- Holy sites operators
- Financial and investment institutions
- 04
Suppliers & Entrepreneurs
Suppliers & Entrepreneurs
- Food and beverage manufacturers
- Equipment and supplies providers
- Packaging and refrigeration companies
- Technology solution providers
- Entrepreneurs and startups
- Hospitality investors
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Event experience
An integrated programme beyond a traditional showcase
The forum is accompanied by a programme of events and side activities that enhance its commercial and knowledge value:
Knowledge programme
Conference & decision panels
Experience programme
Live kitchen & culinary demos
Side programme 01–05
Side programme 06–10
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Book your spaceAn integrated programme of activities and side events
Enhancing the commercial and knowledge value of the event from start to finish.
Expertise that makes the difference
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Why exhibit
Five reasons participation is a direct investment
Your participation gives you direct access to real buyers and purchasing decisions in one place:
- 01
Direct contracts
Meet procurement and operations directors from hotels and catering companies, and sign your agreements at the forum instead of waiting for opportunities.
- 02
Build brand credibility
In front of a specialised audience looking for trusted suppliers, your stand strengthens your brand's credibility and puts it on procurement lists.
- 03
Test the market where it is
Showcase your products in the most demanding catering market and hear directly from buyers before investing in expansion.
- 04
Expand your network
Structured B2B meetings connect you with suppliers, partners and mission representatives from inside and outside the Kingdom.
- 05
New markets
Your gateway to a hospitality market serving millions of visitors a year, with export opportunities and regional partnerships.
A window that will not wait
Don't miss contracting season
Book your space or package now and put your brand in front of decision-makers in the heart of Makkah.
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Value of participation
From connection to lasting impact
Eight steps that take your participation from a first meeting to a firm presence in the catering ecosystem.
- 01
Connect
Linking suppliers with buyers
Direct meetings between food manufacturers, equipment suppliers, Makkah hotels and catering companies.
- 02
Discover
The latest solutions and technology
Innovations in central kitchens, packaging, refrigeration and food safety systems.
- 03
Meet
Real business opportunities
Structured B2B meetings that put you in front of the right buyer at a set time in a single room.
- 04
Collaborate
An integrated supply chain
Connecting factory, farm, warehouse and kitchen into a more efficient supply ecosystem.
- 05
Invest
Opportunities in hospitality
Highlighting investment opportunities in food factories, catering centres and operating infrastructure.
- 06
Grow
Higher efficiency, lower cost
Solutions that reduce waste, raise kitchen productivity and lower operating costs.
- 07
Localise
A stronger national industry
Greater opportunities for national companies and SMEs to enter supply chains.
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The sector's future
Dialogue that shapes decisions
A conference and workshops discussing regulations and the future direction of catering and hospitality.
Eight stages · one impact
Book your space11
Early-bird offer
30% off forum space until 15 November 2026
Book your space before the offer ends and benefit from the founding rate. Every square metre is priced at the early-bird rate for all stand sizes.
30%OFF
30% OFF
Offer ends 15 November 2026
Save SAR 685 per square metre
- Founding rate for every stand size
- Price locked on confirmation
- First payment before 15 Nov 2026
- Location inside central Makkah
Early-bird rate
1,600SAR / m²
2,285Regular rate
Your saving
12,330SAR
How the rate is locked
- 01Choose your stand
- 02Pay the first instalment
- 03Your rate is locked
Prices exclude VAT.
Calculate your participation cost
Enter your stand area or pick one of the quick sizes.
m²
- Regular rate
- 41,130
- You save
- 12,330
- Early-bird rate
- 28,800SAR
Prices exclude VAT. Rates are locked when the booking is confirmed and the first payment is made before 15 November 2026.
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Sponsorship packages
Choose your position at the heart of the event
From the 120 m² Diamond package to Co-Sponsor, every partner has a clear place at the Forum frontage and across all its media.
- Most prominent
01
Diamond Sponsor
245,000SAR
120 m² · The most prominent position and the largest space at the Forum frontage
- 120 m² booth at the Forum frontage
- Complimentary 3D booth design
- Two vehicles throughout the Forum
- Full in-booth hospitality: two hosts, specialty and Arabic coffee, oriental sweets, juices and water
02
Gold Sponsor
185,000SAR
90 m² · A strong presence with full hospitality and generous space
- 90 m² booth at the Forum frontage
- Full in-booth hospitality: a host, specialty and Arabic coffee, oriental sweets, juices and water
- 4 VIP invitations
- Opportunity to nominate a speaker for one of the sessions
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Silver Sponsor
97,000SAR
50 m² · A balance of space and media visibility
- 50 m² booth
- 3 VIP invitations
- Official recognition plaque at the opening ceremony
- Extensive coverage across digital platforms and media
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Partners & supporters
A partnership ecosystem behind the event
Close cooperation with regulators and the hospitality sector to deliver an event worthy of Makkah.
Holy Makkah Municipality
Regulatory partner
Makkah Chamber
Business sector partner
Saudi Tourism Authority
Hospitality sector support
Saudi Catering Association
Catering sector partner
Green Projects
Event organiser
The partner list will be completed as agreements are confirmed.
View all partners14
Registration
Book your space or register as a visitor
Choose the registration type that suits you, and the Green Projects team will contact you to complete the details.
Book your space
For companies wishing to participate as exhibitors